The Potential for Building Social Businesses
Up the main street of Bawjiase, a provincial town in Ghana, march some 60 women in canary-yellow shirts. Actually, they dance up the street in cadence with a raucous brass-and-drums band bringing up the rear of the procession. Still, it looks like a formal march because these exuberant women manage to dance forward in disciplined ranks, waving and shouting to the throng of townspeople going about their business in the roadside shops and stalls. The ranks of yellow shirts are led by an equally yellow banner, declaring August 7, 2008, the official launch date for the HealthKeepers program. Their destination is a large courtyard, where dignitaries wait to honor Freedom from Hunger’s latest social business initiative with speeches and a formal declaration that the HealthKeepers program is now officially launched. Read more …









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