Agency to provide communications support for organization celebrating
60th anniversary
SAN JOSE, CA, August 15, 2006 – Porter Novelli announced today
that it has begun working with Freedom from Hunger,
a global non-profit organization dedicated to lifting women and their families
from the cycle of hunger and poverty. In this partnership, Porter Novelli will
help Freedom from Hunger raise awareness for its Reach for Three Million plan
and high-impact malaria initiative, as well as increase general name recognition
among the organization’s target audiences. Additional efforts will be
focused on publicizing upcoming Freedom from Hunger events, including celebrations
for the organization’s 60th anniversary this year.
Porter Novelli's Silicon Valley office has already begun work with the non-profit,
international development organization, providing media training and relations,
community outreach and other services.
"Porter Novelli is pleased to be working with such an innovative and successful
global organization that has done so much for many women and their families,"
says Sandy Skees, partner, Porter Novelli. "Freedom from Hunger's mission
of ending hunger for good through self-help solutions and education programs
really resonates with our staff. We are all thrilled to take part in this exciting
collaboration."
Freedom from Hunger is celebrating 60 years of global efforts in combating chronic
hunger, the spread of malaria and HIV/AIDS through its innovative programs integrating
microfinance loans with training and education. This unique combination of lifeskills
training and loan and savings programs has equipped mothers throughout the world
with the knowledge and money they need to succeed. Currently Freedom from Hunger
has set forth a goal to increase their service outreach to three million women
and their families by 2010 through their Reach for Three Million initiative.
“Freedom from Hunger is thrilled to have Porter Novelli’s assistance
in communicating our goal of ending hunger for good,” said Christopher
Dunford, president of Freedom from Hunger. “This relationship will have
a significant effect on the public’s awareness of these worldwide issues
while also highlighting Freedom from Hunger’s innovative programs with
proven results.”
Porter Novelli will be working with Freedom from Hunger on a pro bono basis.
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About Freedom from Hunger
Founded in 1946, Freedom from Hunger brings innovative and sustainable self-help
solutions to the fight against chronic hunger and poverty. Together with local
partners, Freedom from Hunger equips families with resources they need to build
futures of health, hope and dignity. The Davis, Calif.-based organization is
helping more than 2.4 million women in 17 countries, providing resources to approximately
14 million people around the world in achieving lasting food security. For
more information, please visit www.freefromhunger.org.
About Porter Novelli
Porter Novelli is one of the world’s leading public relations agencies
and is represented in all major markets. With a focus on effective stakeholder
communications and adopting a holistic, media-neutral approach, Porter Novelli
develops public relations programs that deliver value and impact to its clients'
business. Porter Novelli was founded in Washington, D.C., in 1972, and is a
part of Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing
and corporate communications company. For more information, please visit www.porternovelli.com.
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