Richard C. Auger

Rich Auger is a health care information technology entrepreneur with more than 30 years of experience developing, marketing and supporting administrative software products for payers and at-risk provider groups.

During his career he co-founded two successful health software businesses and has created a number of major software products. In 1988, he co-founded Health Systems Design Corporation, an information systems company that specializes in enterprise-wide software solutions for managed care organizations, health insurance companies, and other health benefit organizations. He served as HSDC’s CEO from 1988-1997 and as its Chairman from 1988 through 2000 when the company was acquired by Perot Systems. During his tenure as CEO, he led the company to an initial public offering, raising more than $20 million.

He currently serves on the Board of Directors and the Advisory Board of MEDePass, Inc., a company that issues digital certificates to physicians and other health care providers nationwide.

Rich Auger has a Masters degree in Economics from the University of California at Davis. He is a member of the Healthcare Information and Management Systems Society (HIMSS) and the Society for Professionals in Healthcare.

Marianne Udow-Phillips

Marianne Udow-Phillips is director of the Center for Healthcare Research & Transformation (CHRT) at the University of Michigan. CHRT is a non-profit partnership of the University of Michigan (U-M) and Blue Cross Blue Shield of Michigan to promote evidence-based care delivery, improve population health, and expand access to care. From 2004 through 2007, Marianne was director of the Michigan Department of Human Services, appointed by Governor Jennifer M. Granholm. Marianne came to state service from Blue Cross Blue Shield of Michigan, where she served in leadership roles for over 20 years, most recently as senior vice president of Health Care Products and Provider Services. She holds a Master’s degree in Health Services Administration from the U-M School of Public Health; she is a lecturer at the U-M School of Public Health. She serves on numerous boards and commissions.

Catherine C. Roth

Catherine Roth has more than 25 years of experience in healthcare technology as an executive and entrepreneur.

Before joining HTMS, an Emdeon company, where she is practice leader for Accountable Care Organizations, Catherine served as Chief Strategy Officer for a clinical content services provider, was Executive Vice President of Health Education Solutions, and Vice President for financial products at NaviNet, the largest provider/payer portal in the US. Her background includes co-founding and serving as president and COO of a major payer systems software company, serving as CEO of a for-profit subsidiary of the California Medical Association, and leading operations of a messenger model PPO. She is proficient in strategic planning, organizational and business development, and technology start-ups. Her substantive background includes payer operations, physician practice revenue cycle management and patient payment, clinical decision support, learning management systems, and payer-provider transactions.

Catherine Roth holds a Masters degree in Public Policy from the University of California, Berkeley Goldman School of Public Policy.

William B. Robinson

William Robinson is a highly accomplished insurance and financial services executive with extensive management experience in the life and health insurance industry and demonstrated ability managing turnaround and rapid-growth opportunities.

From 1985-2006, Robinson served in a variety of senior executive position with Assurant Inc.   Assurant develops, underwrites and markets specialty insurance, service contracts and other risk management solutions in collaboration with leading financial institutions. In his most recent position, he served as Executive Vice-President, Sales and Marketing, during which annual sales increased from $160 million to $500.

During his tenure with Assurant, Robinson served as President and CEO of Fortis Long Term Care (a subsidiary of Assurant), building the business from a product line to start up and eventually to become the fourth largest player in the long term care industry. He successfully managed the acquisition of Fortis Long Term Care by John Hancock.

William Robinson holds a Bachelor of Arts degree from Florida State University and a Masters of Business Administration from Georgia State University.